Social Media Strategist Job at Lambert, United States

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  • Lambert
  • United States

Job Description

Company Overview
Lambert & Co. is a national, award-winning integrated marketing agency with 25 years of consecutive growth, Lambert has been named a top-10 financial and investor relations firm, a top-50 PR firm, and a top-20 consumer firm by O'Dwyer's. Partnering with clients globally, the company's portfolio spans a broad spectrum of industries including automotive and mobility, consumer, food and beverage, education and social impact, healthcare and biotech, and financial and investor relations. Lambert has earned Firm of the Year honors from PR Week and PRNews and has been recognized as a top-5 private equity communications agency by The Deal. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.  

Job Summary
As our Social Media Strategist, you will be the strategic lead for our US accounts, playing a pivotal role in shaping and executing our clients' social media strategies. This role requires a deep understanding of social media platforms, trends, and technologies to support content creation, audience listening, posting, and tracking analysis. You will partner closely with clients, becoming a subject matter expert in their business, and collaborate with our creative, media, PR, and strategy teams to provide truly integrated solutions.

Responsibilities:

  • Lead and manage social media strategy for US accounts, focusing on B2C and B2B clients across various industries.
  • Partner with clients to become a subject matter expert in their business, providing strategic insights and solutions that align with their goals.
  • Adopt and implement an audience-first approach to create compelling, multi-platform social media content that meets users at the right stage of their journey.
  • Utilize social listening and posting technologies such as Sprout Social, Hootsuite, Brandwatch, and Buffer to drive informed decision-making.
  • Track, analyze, and report on social media performance using tools like Google Analytics, Sprinklr, and native platform analytics.
  • Lead the development of community engagement strategies that drive brand loyalty and differentiated results.
  • Collaborate with creative, media, PR, and strategy teams to provide holistic solutions that meet client objectives.
  • Oversee a team of social media managers and strategists, fostering a collaborative and results-driven environment.
  • Conduct annual planning sessions and quarterly business reviews (QBRs) with clients to align on strategy, performance, and future opportunities.
  • Stay current with the latest social media trends, platform updates, and industry best practices to ensure our strategies remain cutting-edge.


Experience:

  • 5 - 6 years of professional work experience in a social media role with community management experience.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.) and social listening/posting tools (e.g., Sprout Social, Hootsuite, Brandwatch, Buffer).
  • Strong understanding of social media analytics and reporting tools (e.g., Google Analytics, Sprinklr, native platform analytics).
  • Excellent client management skills with the ability to build strong, strategic partnerships.
  • Exceptional leadership skills with experience managing and mentoring a team.
  • Strong communication, presentation, and interpersonal skills.
  • Ability to think strategically and creatively, with a passion for social media and digital marketing.
  • Familiarity with industry-specific trends in food, finance, SaaS, healthcare, and aerospace is a plus.


Preferred Experience:

  • 6+ years of professional work experience in a social media role with community management experience
  • Master's degree in Marketing, Advertising, or a related field.
  • Agency experience.

Job Tags

Full time, Work experience placement, Worldwide,

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